Strategic Content Development

I know that this could be considered the lazy way of blogging, but I want to provide useful information, and I never claimed to be an expert on anything.

Brian Clark's blog, Copyblogger, is well written and makes a whole lot of sense to me. If Brian Clark is an expert on copywriting or blogging remains to be proven definitively to me. I'll let you make up your own mind about that one. Check out his blog entry on a three-step approach to content development.